It's our business to learn how your business works. This is one of the things that makes software development such an interesting and engaging field to be in.

At Unified Digital, our core competency is understanding how you (and your employees) do your jobs, and from there, to model your real-world tasks in the digital world of data and applications.

Some have said that the actual implementation of the software is to be regarded as a detail. This is true in a pure sense. But it only works in practice to the extent that your developers have the ability to build you a long-lasting, reliable, accurate, and robust system. 

To achieve this, all the automation details have to get fleshed out during periods of analysis, review, testing, user acceptance, and eventual deployment.

Your users have to be in integral part of this development process, simply because they have to be happy with the result, and not just from an accuracy perspective, but from one of enjoyment (since they will likely be spending loads of time using the final product).

Software also has a little of a "Heisenberg" edge to it: The more you look at it, the more you want to change it. And this must be accepted as a good thing. Stale software and stale processes never deliver user happiness. And that is what we are after! So it's important to accept the organic and evolutionary nature of software.

Anyway, we hope these thoughts on the art of software development help shed some light on what we do and how we do it -- and by we I mean Unified Digital and Your Company, working together to build wonderful products!